Guiness World Records 2019

We inspire people -- individuals, families, schools, teams, groups, companies and communities -- of any age, in any city or country. We want that inspiration to come from reading, watching, listening to and participating in record breaking. We don't define or recognize success in a conventional or limited way and so draw upon the entire range of superlatives to help people realize their potential and to re-examine the world. Our mission is to be the ultimate global authority on record breaking. That means we research, measure, document and authorize the world's superlatives, from which we create world class products that entertain, inform and inspire people through our unique window on the world. - Publisher.